Cheap Memory and Multi Core. With the cost of memory at it’s lowest for years and the new developments in multi-core processors hitting the market place the way we think about building and implementing a Business Intelligence solution has changed. The ability to run data warehouses in memory and the processing power available will allow the way data is handled not just in the business area but also in the corporate semantic layer to change. The mega vendors will not lose their position within the corporate area because of the massive amounts of funds already invested in the solution but they must embrace the challenge of providing access to the corporate layer at the same speed that other areas of information can be accessed. You cannot have a user accessing sales or marketing data utilizing a ‘Google’ type search system from the internet or departmental sources with all its inherent speed only to have to wait for IT to deliver matching governed product data which has been sanitized two weeks later – this is of no use and in certain businesses would be pointless. This seismic shift in the way that information can and will be delivered in the future will ensure that businesses can gain insight in near real time into the reasons for their failure or success in the market – enabling decision change to be made quickly will ensure that companies can be more profitable in these uncertain economic times.